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Descriptor English:   Advertising 
Descriptor Spanish:   Publicidad 
Descriptor Portuguese:   Publicidade 
Synonyms English:   Advertisement as Topic
Advertising as Topic
Advertisings
Telemarketing  
Tree Number:   J01.219.687.274
L01.143.050
Definition English:   Works about the act or practice of calling public attention to a product, service, need, etc., especially by paid announcements in newspapers, magazines, on radio, or on television. (Random House Unabridged Dictionary, 2d ed) 
Indexing Annotation English:   medical advertising: do not coordinate with MEDICINE; coordinate with subject of advertising & medium if relevant; do not confuse with Publication Type ADVERTISEMENT
History Note English:   2008(1963) 
Allowable Qualifiers English:  
CL classification EC economics
ES ethics HI history
LJ legislation & jurisprudence MT methods
ST standards SN statistics & numerical data
TD trends  
Record Number:   332 
Unique Identifier:   D000329 

Occurrence in VHL:
 

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